‘Who Has Seen the Future?’

Enel/GA Study

The Enel/GA report explores how the modern communicative organisation places the stakeholders at the hub rather than at the spokes of its communication efforts and how this involves more listening than talking.

Highlights of the Enel/GA report include:

  • The importance of listening in the public relations process
  • The emerging dominance of placing stakeholders at the core of PR programs
  • The continued value of strong CSR programs that are meaningful and concrete
  • A commitment to engage via social media to facilitate dialogue and support reputation
  • A continued emphasis on the ethical practice of public relations as a key to enduring success

The Enel/GA study examined and compared in-depth how five major companies have tackled the many challenges of today’s social media dominated environment, including how to align communications activities across continents and how CSR is a ‘way of life’ in successful organizations. Moreover, it explored the critical role played by an open and transparent corporate culture in achieving goals and objectives and facilitates change. An additional four companies were singled out for best practices in several areas of practice.

The companies whom participated in this Enel/GA study are: Enel, Philips, Allianz, Novo Nordisk, Petrobras, Dow Chemical, Pratt & Whitney, Coca Cola and Natura.

Download the Enel/GA Report